The Power of Change: Why We’ve Brought It All Under One Roof

The Power of Change: Why We’ve Brought It All Under One Roof

Krista Pettipas

For over a decade, Dread Love has meant more than just dreadlocks. It’s been a space for trust, transformation, healing, and care. Whether you've visited the studio in person or connected with our handmade products online, you've been part of something real.

Now, that something has grown — again. And I want to tell you exactly why.

One Brand. One Site. One Community.

Up until now, we’ve lived in two places online:

  • One site for services: booking installs, maintenance, and consultations
  • Another for products: where Mermaid’s Tail offered oils, sprays, and loc care goods

But it’s always been me. One creator. One studio. One vision. So it finally made sense to bring everything home to one place: www.dreadlove.net

Now, whether you're booking your next appointment or refilling your favorite scalp mist, you’re doing it in one space — the official digital home of Dread Love Studio + Mermaid’s Tail.

I’m Never Too Old to Learn Something New

To be honest, this process was a learning curve. Merging platforms, rethinking design, shifting content — it pushed me out of my comfort zone. But here’s the thing I’ve learned: you’re never too old to learn something new.

This wasn’t just a tech update. It was a personal evolution.

  • I learned to trust my instincts — again.
  • I learned that clarity is a form of care.
  • And I learned that growth doesn’t mean starting over — it means building better.

This Is About You

Everything I’ve been able to do — every appointment booked, every product shipped, every custom loc journey — is because of you.

You supported the studio when it was just a quiet little room. You shopped from Mermaid’s Tail when it was still finding its voice. You trusted me with your crown and your confidence.

So this new chapter? It’s not just mine. It’s ours.

I’m so proud of what this has become — and I’m even more excited for what’s coming next.

What You’ll Find Now at DreadLove.net

  • Studio Appointments — Book installs, maintenance, and private consultations with ease
  • Handmade Loc Care Products — All Mermaid’s Tail items are now listed directly on DreadLove.net
  • Fresh Blog Posts — Tips, stories, and loc care education, written with intention
  • Streamlined Shopping & Booking — Everything you need, without hopping between sites

This isn’t just a website refresh. It’s a reflection of growth, alignment, and love — for the craft, for the community, and for what’s still unfolding.

Thank You for Walking With Me

This is what happens when you stay open. This is what happens when you trust your roots and stretch toward the sun.

From my hands to your hair, from my heart to this website — thank you for being here. Here’s to learning, growing, and never doing it alone.

With deep love and gratitude,
Krista
Founder of Dread Love Studio & Mermaid’s Tail

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