Our Story...
How It All Started
I didn’t set out to build a product line.
I was just trying to feel like myself again.
For me, that feeling has always been tied to the ocean.
Every time I was near the water, my hair knew exactly what to do.
When I wore curls, they formed soft, defined ringlets.
When I had dreadlocks, they tightened naturally — without force or fuss.
It felt like something was finally working with me.
So I started bottling that feeling. Literally.
Why the Ocean Matters
I’m originally from the East Coast of Canada, and every time I go back, the ocean resets me.
I started bringing real Atlantic ocean water back with me to Toronto. Not to sell — just because I liked what it did to my hair.
That water defined my curls.
Tightened my locs. (the times that I've had them)
Made my hair feel cleaner and softer — like it had been somewhere real.
It made me feel like me again.
When Clients Started Noticing
There was no plan. It was just part of how I lived and worked.
But clients started noticing.
When I used the spray on their hair, something shifted. They could feel it.
Some had grown up near the ocean. Others had never seen it.
But they recognized that ease — that salt-kissed softness you can’t fake.
That’s when I realized I wasn’t just helping my own hair.
I was helping other people reconnect with theirs.
The Professional Side
I’m a licensed hairstylist and barber with over 20 years of hands-on experience, most of it focused on dreadlocks.
I’ve tried just about everything — and I’ve seen what doesn’t work.
Products that claim to be “natural” but are packed with petroleum, heavy fragrance, residue, or mystery ingredients.
Products made far away, with no understanding of real loc care.
So I started asking better questions. I listened to my clients. And I got to work.
Small-Batch, Real-Life Creation
On my days off, I was in my kitchen — music on, pets underfoot — blending and adjusting formulas to solve real problems:
- Itchy scalps
- Fuzzy or loose and messy roots
- Locs that wouldn’t stay tight or felt heavy
Every product answered a specific need.
My clients were my testers. Their feedback shaped every formula.
Eventually, they started asking:
“Can I buy this?”
Right after appointments, they wanted to take it home.
Something simple.
Something that worked.
Something made by someone who actually understands dreadlocks.
What Dread Love Stands For
Dread Love is about respect.
I work with people from a lot of different backgrounds. Some are drawn to Rasta values, some aren’t — and that’s completely okay.
What matters to me isn’t where someone comes from or how they label themselves. It’s how they want to care for their hair, and how they want to be treated while they’re here.
Locs take time. They don’t like being rushed or forced. They respond best to patience, consistency, and hands that know what they’re doing. That approach shapes how I work with hair, how I make products, and how I show up for the people who trust me with their locs.
It's like growing a garden... it takes time, and it's a journey, but well worth it.
Everyone is welcome here — whether you’re deeply connected to the culture, loosely inspired by it, or simply looking for honest, well-made loc care that works.
There’s Something in the Water
There’s something about ocean water that people respond to — no matter where they’re from.
Salt, movement, sun, minerals — across the world, people have used the ocean to wash, reset, and start fresh. I grew up connected to the Atlantic, and many of my clients feel a connection to other oceans too.
I don’t try to define what that means for anyone else.
I just know what it does for hair.
It tightens locs naturally.
Its adds positive energy and takes bad energy away.
It leaves hair feeling lighter and cleaner.
It makes things feel simpler.
I’m just sharing a way to bring a bit of that into everyday hair care.
Built in Canada, With Love
Everything at Dread Love is handmade in Canada by a working loctician with over 20 years of experience.
From the ingredients I choose to the glass jars and labels printed here in Canada, everything reflects what I care about:
Clarity. Simplicity. Doing things properly.
I don’t push products. I guide people.
If you read the reviews, you’ll hear from the people who helped shape this line from the beginning.
Nobody else in Canada is doing what I do quite like this.
And I stand behind every jar, bar, and spray — because I know exactly why I made it, and who it’s for.
Where to Start
At Dread Love, my motto has always been:
“I help you look on the outside the way you feel on the inside.”
With Dread Love products, I want your hair to feel the way you want to look:
Natural. Comfortable. Completely you.
Thanks for being here.
If something in this story resonates with you, start with the Sea Spray.
It’s where all of this began.
Proudly Canadian.